Association Committees

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Advocacy Committee

Mission: Recommend partnerships, best practices and resources to communicate the value and impact of destination marketing organizations to their leadership, stakeholders and community. The ultimate objective is a toolkit of resources that DMAI members can use immediately.  Since the meeting, two tools (i.e. stakeholder video and a visitor tax case study) have become available and DMAI & Americans for the Arts task force has been formed.

Destinations Showcase Committee

Mission: Assists in the promotion, planning and delivery of Destinations Showcase events and activities.

 

Education Committee

Mission: Improve the knowledge and skills of members through the recommendation, development and evaluation of educational programming and to provide support and oversight of the CDME and PDM Certificate Programs.

Foundation Research Review Committee

Mission: To identify the current needs of DMOs and the most appropriate method for DMAI and the Foundation to address those needs through research grants and proposals.

Membership Committee

Mission: To evaluate and recommend member benefits that increase membership satisfaction; suggest member programs and assist with their implementation; and assist with member recruitment and overall member strategy.
 

Technology Committee

Mission: Identify and provide technological solutions for DMOs to enhance the level of sophistication, intuitiveness and interaction that drive customer attention. empowerMINT.com is a major part of this initiative and that program is progressing very well, but this committee will also identify other technologies (i.e. CRM, mobile marketing, social media, etc.) to enhance the success of our members.

Sales & Marketing Committee

Mission: To actively review, evaluate and develop strategies for key DMO initiatives that will best position the DMO industry as the relevant tourism and meeting & convention distribution channel.
 

Social Responsibility Committee

Mission: Provide best practice social responsibility programs specific to the destination marketing industry without duplicating efforts of other organizations; suggest solutions that combine a rewarding travel experience with sustainable, social responsibly economic development; and a diversity program to drive more diversity into our industry and leadership.

  

Advisory Councils

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Allied Member Advisory Council

Mission: To represent the interests of all DMAI Allied members, providing guidance regarding programs, activities and policies affecting DMAI’s supplier community, for the greater benefit of the entire organization.

 

European Advisory Council

Mission: To advise DMAI on programs, policies and activities developed by the Brussels office, and to serve as DMAI ambassadors in the European DMO and hospitality community.
 

Student & Educator Advisory Council

Mission: To assist in recruiting and retaining membership within these categories while recommending tools and resources necessary to gain insight within the industry, explore opportunities and increase professional access.